Insights
Practical strategy articles on PR, influencer marketing, social media, and brand growth - written from the work, not from theory.
Sending free product to someone with 100K followers isn't a strategy — it's a hope. Here's how to build influencer programs that drive measurable sales, not just impressions.
Most startup PR pitches get deleted in under 10 seconds. Here's exactly what journalists at top-tier tech publications look for — and the common mistakes that get you ignored.
Cold-calling boutique buyers with a line sheet rarely works. Here's the credibility-first approach we use to open retail doors in new markets — before we ever make the ask.
Most early-stage founders hire a full-time CMO too early — burning cash on a salary before they've found product-market fit. Here's when a fractional CMO is the smarter move.
Paid ads stop working the moment you stop paying. Earned media compounds. Here's an honest breakdown of when each works, what each costs, and how to use them together.
TikTok has shifted from a reach platform to a search platform. Here's what that means for your content strategy and how to position your brand for both discovery and loyalty.
