PR & Media

The Work

Earned media still matters - but it has to be earned with the right story, aimed at the right outlet, at the right moment. Jones Brand Management builds PR strategies around what is genuinely newsworthy about a brand and its people, then matches that story to the journalists, editors, and producers most likely to care.

We handle the full media relations process: outlet and journalist research, pitch development, press releases and announcements, and the relationship work that turns a single placement into an ongoing conversation. We pursue earned coverage across business, tech, trade, and consumer press, plus podcast, TV, and radio opportunities that fit the story.

For founders and executives, we build thought-leadership plans that go beyond quotes in articles - original perspectives, commentary on industry moments, and content that positions leaders as credible voices in their space. We also provide media training and messaging support so spokespeople show up clear, confident, and on message.

When the moment is difficult, we help manage it. Crisis communications support helps brands respond thoughtfully, protect their reputation, and come out the other side with credibility intact. The goal is always the same: the right story, in the right rooms, with the right people telling it.