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Brand Partnerships
Creator Activation at Scale
The Project
A high-volume creator activation campaign to build brand awareness and generate culturally relevant content around the product.
The Opportunity
Poppi wanted reach and relevance at scale, with content that felt native to creator audiences.
Strategic Focus
Activate a broad roster of creators quickly while keeping briefs clear and content on-brand.
Scope of Work
Results & Proof Points
Activated 100 creators as part of the campaign