GTM & Launch Strategy
Creating a Smarter Go-to-Market Foundation
The Project
Growth strategy support for PlateShift, a recipe-shift app, covering audience and social direction, creator strategy, launch planning, positioning considerations, and recommendations for building early momentum.
The Opportunity
A consumer app preparing for launch needed a practical go-to-market plan to build momentum early.
Strategic Focus
Connect social, creator partnerships, and launch visibility into one roadmap designed to create early traction.
Scope of Work
Results & Proof Points
Developed a practical roadmap connecting social, creator partnerships, and launch visibility